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Key trends in Influencer Marketing for 2016: Part 2

[fa icon="calendar'] 14/09/16 13:42 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing, brand trust

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Part 2 of the key trends we’re seeing in influencer marketing in 2016. Take a read of Part 1 if you missed it.

 

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My BFF told me: How friends are helping brands get the edge (advocate marketing)

[fa icon="calendar'] 09/09/16 16:31 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing, brand trust

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Remember back a few years when someone first mentioned they were going to Camp Bestival and you had no idea what they were talking about?

Fast forward to summer 2016, and judging by my Facebook feed every other family seemed to be on the Isle of Wight this year bedecked in glittery face paint and staying up into the early hours enjoying the festival spirit.

So how did this annual event go from launch in 2008 to a must-do event for those who still want to enjoy a festival but with kids as part the entourage? Quite simply, through word-of-mouth.

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