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Influence 2.0: The new wave of Influence and the rise of brand advocates

[fa icon="calendar'] 18/12/17 16:42 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness, brand advocates, advocacy marketing

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Brian Solis, Principal Analyst, Altimeter and best-selling author delivered a hugely inspirational keynote presentation to delegates at this year’s WAVE 2017 Summit.

In an insightful and wide-ranging speech, Solis discussed what he calls ‘Influence 2.0’, what ‘Influence’ really means and how marketing needs to radically change to help consumers make decisions, including working with brand advocates effectively.

See the WAVE 2017 video presentations, inlcluding Brian Solis here.

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Qubist makes waves with new event: Influencer Marketing needs a radical re-think

[fa icon="calendar'] 17/11/17 15:38 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness, Influence 2.0

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WAVE 2017 certainly had a ripple effect this week with the hashtag #wave17summit alone trending on Twitter for six hours, achieving 1,366 endorsements and more than 10m impressions in one day.

But the main takeaway is we need to talk about Influence and what it really means.

Influencer Marketing requires a radical re-think. It isn’t about popularity or an attention game. As our keynote speaker, Brian Solis, said: “Influence is the ability to cause effect or change behaviour.” And this has to change influencer marketing thinking drastically.

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Brian Solis opens #WAVE17

[fa icon="calendar'] 14/11/17 09:57 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness

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Brian Solis is opening the WAVE 2017 Influence 2.0 Marketing Summit currently with an inspiring talk about influencer marketing - how it is, how it should be and how it's evolving.

Is influence the same as popularity? What even is influence?

 

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Last chance to book tickets for WAVE 2017 Influence 2.0 Marketing Summit 

[fa icon="calendar'] 13/11/17 13:14 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness

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Have you got your ticket yet for tomorrow's WAVE 2017 Influence 2.0 Marketing Summit?

Join the world's leading marketing brands, agencies and experts at Kings Place, London. 

Hear case studies from top brands including Lenovo, GE, Pitney Bowes and join attendees from Suzuki, Dune, Boots, John Lewis, Kiss FM, Kuoni, Costa, Yotel, Skyscanner and many more. 

Go here to secure your place today: waveinfluencersummit.com

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How Lenovo is driving brand advocacy to build longer lasting customer relationships

[fa icon="calendar'] 23/10/17 14:37 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocates, Lenovo, CRM, Customer Relationship, Brand awareness, Customer engagement, Millennials, Generation X

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Lenovo’s EMEA Brand Advocacy Manager, Chloe Jones, is driving brand advocacy to build longer lasting customer relationships that help to drive online engagement and brand awareness.

Ahead of Chloe speaking at the forthcoming WAVE 2017 event, we talked to her about her work at Lenovo and how giving top advocates and influencers the opportunity to enjoy insider experiences at trade shows is a winning strategy.

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WAVE 2017 Interview: Sophie Morris, Strategic Marketing & Sponsorship Director, Millharbour Marketing

[fa icon="calendar'] 31/08/17 14:00 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, WAVE 2017 Summit, Sophie Morris, Millharbour Marketing, European Sponsorship Association, Loughborough University London, Chartered Institute of Marketing, Event sponsorship, event amplification, Fan advocacy, Brand awareness

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Sophie Morris is Strategic Marketing & Sponsorship Director, Millharbour Marketing and a Board Director of the European Sponsorship Association (ESA). She is also a Guest Lecturer at Loughborough University London and Chartered Marketer & Fellow of the Chartered Institute of Marketing (CIM).

We're pleased to announce that Sophie will be speaking about how fan advocacy is changing event sponsorship at the inaugural 'WAVE 2017: The Influencer Marketing Summit' on 14th November at Kings Place, London. 

We sat down for a chat with Sophie recently to look at what inspires her, how employees and customers can influence events and how brands can amplify events effectively.

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