DO THINGS THAT MAKE A DIFFERENCE

Facemash to Cash Money: How Social Grew Up

[fa icon="calendar'] 20/03/17 15:13 / by Nigel posted in advocate marketing, Earned Media, Social media, Facebook, Customer engagement, employee engagement, brand advocacy, brand advocates, brand ambassadors, brand fans

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It is estimated Facebook will close in on 2 billion monthly users by the middle of this year. That’s the total population of China, the US and Russia combined, and then some. It raked in $27.6 billion in total revenue for 2016 and its last quarter in 2016 beat most analysts’ predictions with a strong profit of $3.568 billion.

It’s easy to watch the latest cat gif in bed in the morning and forget how ubiquitous the social network is and how it’s permeated so many of our lives. It was 2003, when Mark Zuckerburg at Harvard changed a programme he had created as a second-year student from Facemash to Thefacebook.

How social has grown up matters because of the opportunity it offers brands, with the right approach, to get in front of their target audience and convert them [read on].

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What Iceland Foods has learnt through starting Advocate Marketing

[fa icon="calendar'] 21/11/16 16:11 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing

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We have a special breakfast briefing this coming Thursday where our main speaker will be Andy Thompson, Social and Digital Manager, Iceland Foods.

Thompson has been instrumental in driving an innovative digital marketing approach in 2016, which has resulted in numerous industry awards including: The Drum Content Awards 2016 (Best Retail Content Marketing Strategy/Campaign); Retail Week Rising Stars (Social Media Team, Winner) and The UK Social Media Communications Awards 2016 (Best In-House Team Social Media and Best Community Engagement).

Part of Thompson’s approach this year has been to set up an Iceland advocate programme for employees and customers to increase word-of-mouth marketing to new levels. He says: “Word of mouth is very important because of the impact it has on brand perception.”

Download the Iceland Foods Case Study

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Breakfast Briefing 24th November: Transforming Retail Marketing through Advocacy

[fa icon="calendar'] 16/11/16 14:23 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy

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Qube Media is holding a breakfast briefing in central London next Thursday 24th November: How Iceland Foods is transforming retail marketing through advocacy.

We’ve spoken recently about how to win market share in this space and how the smart use of social media can help brands close the gap between them and the customer.

Famously competitive with very tight margins, the retail market is being disrupted as brands seek to create a deeper relationship with the customer. Find out how Iceland Foods is transforming retail marketing through advocacy to gain the competitive edge.

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