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Employee Advocacy: How it helps bring together a disparate workforce

[fa icon="calendar'] 25/05/18 11:51 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, HR Comms

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Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.

Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.

 Our employees share already - why will an advocacy tech platform help?

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Employee Advocacy Programmes: What data do we get to measure progress?

[fa icon="calendar'] 09/05/18 14:47 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, data, ROI, Measurement

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One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

Qubist powers global brands. Get in touch for a demo.

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Qubist's WAVE 2017 summit shortlisted as finalist in Conference Awards 2018

[fa icon="calendar'] 25/04/18 12:01 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, Conference Awards 2018, Awards, Best New Conference

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We are delighted to announce Qubist's 'WAVE 2017: The Influence 2.0 Marketing Summit' has been shortlisted as a finalist in the Conference Awards 2018 for Best New Conference Launch category.

WAVE was our hugely successful launch event bringing together 150 expert digital practitioners and decision makers in Central London to debate the latest thinking on social influence, advocacy and engagement with a keynote speech by leading futurologist Brian Solis. Organised by Qubist, the UK's leading employee advocacy solution, the day was designed around the central premise that influencer marketing needs a radical rethink. The new summit explored the future of influence marketing – where brand employees and customers are the new influencers.

Qubist powers global brands. Get in touch for a demo.

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How employee advocacy increases marketing reach and engagement

[fa icon="calendar'] 20/04/18 12:55 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing

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Companies need to find new ways to build awareness to reach and engage new and existing audiences against a backdrop of declining ROI on paid media and decreasing trust in brands from customers.

In 2018, employee advocacy is one approach to meet this challenge head on while building a more informed workplace through better employee engagement. Below we share some expert tips through our work on employee advocacy with the UK’s leading brands.

Qubist powers global brands. Get in touch for a demo.

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Who do you need on your employee advocacy team?

[fa icon="calendar'] 20/04/18 12:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, employee advocacy team

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Creating your employee advocacy team is straightforward when you have the right tech platform in place to support your activity with colleagues, scale up the programme and measure the results accurately.

Essentially, you’ll need three key roles and here we've included the team you need to get up and running with your employee advocacy programme. Read on to see who you should have on your team.

Qubist powers global brands. Get in touch for a demo.

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How to motivate your team to join an employee advocacy programme?

[fa icon="calendar'] 20/04/18 12:52 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy motivation

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Motivating employees is critical to the long-term success of an advocacy programme and it’s important to get off to a good start.

Employees can be motivated by different things but in all cases feedback is essential. This should come in the form of automated gamification, thanks from senior management, seeing your original advocate post redistributed on the brand page, or occasional surprise and delight manual rewards. Here we share our experience of helping leading brands create sustainable programmes that motivate and retain colleagues as advocates in order to scale the programme over the long term. 

Qubist powers global brands. Get in touch for a demo.

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Qubist present at the CMA's The Future of B2B Marketing Summit

[fa icon="calendar'] 18/04/18 12:34 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Content Marketing Association, qubist, B2B, B2B Marketing

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Qubist CEO, Andrew Seel, spoke at the CMA's 'The Future of B2B Marketing' summit yesterday on how B2B brands can build thought leadership through tech-driven employee advocacy programmes to create huge engagement and awareness around their content.

Entitled 'Are your best influencers right in front of you?', Andrew explored how B2B brands can switch on employee advocates to build thought leadership, and drive authentic brand reach and engagement. Audience members learned how to  scale up activity with insights into employee advocacy programmes that deliver measurable and sustainable business results. Read more below...

Qubist powers global brands. Get in touch for a demo.

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Employee advocacy success: Reputation Management

[fa icon="calendar'] 12/04/18 14:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, Reputation management

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Reputation management is a priority for brands, and when we’re talking to new clients it’s a question that often comes up. If you’re considering launching an employee advocacy, our advice is that you’ll add a section to your existing social media guidelines to support your advocates in how to talk about the brand online.

At Qubist, we’ve led many household brands through employee advocacy launches to ensure their programmes reflect brand vision and values accurately. Here’s some insight and tips on how to safeguard and enhance your brand reputation through your new employee advocacy programme.

Qubist powers global brands. Get in touch for a demo.

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Webinar: Employee advocacy and influence - why now is the time to empower your team

[fa icon="calendar'] 10/04/18 10:13 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, webinar, Brian Solis

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Our next Qubist webinar will be on ‘Employee advocacy and influence: why now is the time to empower your team’. 

We're delighted to announce Brian Solis, Principal Analyst, Altimeter and best-selling author will join Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy.

The live webinar takes place on 3 May 2018, 4pm (BST), 8am (PT).

It will offer senior marketers insight into this rapidly growing space and include:

  • Why your best influencers are right in front of you
  • How employee engagement impacts business growth
  • Leading brand case studies

To attend the webinar, register your interest here 

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Hotels.com gives Instagram account over to employees to drive advocacy

[fa icon="calendar'] 04/04/18 18:20 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Hotels.com

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Scroll through the Instagram account for Hotels.com and it’s a technicolour array of amazing experiences to be enjoyed all over the world. When you learn that the photos are all taken by staff from Hotels.com - people who are passionate about travel - it starts to make sense. No cookie cutter template here, this is uncensored photography from people who live and breathe travel. They’re not paid influencers

Hotels.com has eschewed the big name travel influencers to give their own staff the opportunity to tell the brand story and experience.

Qubist powers global brands. Get in touch for a demo.

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