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Employee advocacy builds momentum at Benefit Cosmetics UK

[fa icon="calendar'] 20/02/18 17:50 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, Cosmetics, Benefit Cosmetics UK, beauty marketing, Friends of Benefit

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The beauty industry and influencer marketing make for a perfect match, with brands actively collaborating with influencers on social networks to make best use of the visual format and high levels of user engagement to build brand awareness and loyalty.

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How beauty brands are enabling customers and employees to be their champions

[fa icon="calendar'] 14/06/17 17:15 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, beauty, beauty marketing, Burberry, Sephora, Bumble and Bumble

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Have you heard about the new wave in Influencer Marketing?

This moves it away from simply big-name celebrity influencers, and into the realm of word-of-mouth social sharing among friends and peers. It’s a dramatic shift that we’re actively involved in.

This new wave – where you activate your own customers and employees as key brand advocates – is taking off across many sectors.

And one of these is beauty...

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