Learn More

DO THINGS THAT MAKE A DIFFERENCE

Qubist present at the CMA's The Future of B2B Marketing Summit

[fa icon="calendar'] 18/04/18 12:34 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Content Marketing Association, qubist, B2B, B2B Marketing

[fa icon="comment"] 0 Comments

Qubist CEO, Andrew Seel, spoke at the CMA's 'The Future of B2B Marketing' summit yesterday on how B2B brands can build thought leadership through tech-driven employee advocacy programmes to create huge engagement and awareness around their content.

Entitled 'Are your best influencers right in front of you?', Andrew explored how B2B brands can switch on employee advocates to build thought leadership, and drive authentic brand reach and engagement. Audience members learned how to  scale up activity with insights into employee advocacy programmes that deliver measurable and sustainable business results. Read more below...

Qubist powers global brands. Get in touch for a demo.

Read More [fa icon="long-arrow-right"]

How The Institute of Chartered Accountants in England and Wales (ICAEW) used advocacy marketing to drive growth

[fa icon="calendar'] 12/09/17 14:36 / by Nigel posted in employee advocacy, employee engagement, social media brand advocacy, B2B Marketing, ICAEW

[fa icon="comment"] 0 Comments

Faced with declining advertising effectiveness, the The Institute of Chartered Accountants in England and Wales (ICAEW*) looked for new ways to increase its reach, amplify its thought leadership and grow its knowledge distribution by using its influencers and advocates.

A huge success story: By adopting Qubist, advertising was reduced, while brand endorsements increased by more than 27,000 in three years, transforming its marketing model and generating new business leads. We sat down with Business Manager, Harpreet Panesar, to look at how it all happened.

Read More [fa icon="long-arrow-right"]

How Thought Leadership can increase B2B brand awareness and sales

[fa icon="calendar'] 04/08/17 11:49 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, B2B Marketing, B2B social media advocacy, Thought Leadership, employer branding

[fa icon="comment"] 0 Comments

Thought leadership is a term often bandied about: what does it really mean?

Broadly, it means adding value. In a world awash with information, it means providing carefully-researched and constructed content that actually gives something of use to your own specific, targeted readers and customers. Or, indeed, if you’re a membership organisation, to your members, or subscribers.

This sits super snugly with new ideas around Influencer Marketing: that your expert B2B brand offers valuable, exclusive content to your customers and/ or employees for them to then share across social media, thus spreading your word to like-minded and trusting others, while also enhancing their own image.

The right thought leadership sensitively delivered can significantly impact on awareness of your brand across your sector. And, critically, on sales.

Read More [fa icon="long-arrow-right"]

WAVE 2017: The Influencer Marketing Summit launches

[fa icon="calendar'] 04/05/17 07:45 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, B2B Marketing, B2B social media advocacy, social media brand advocacy, Customer engagement, Customer Experience

[fa icon="comment"] 0 Comments

Wave 2017: The Influencer Marketing Summit is coming to London on 14th November 2017.

Powered by Qubist, it’s going to be the biggest influencer marketing event in the UK designed for marketers looking to launch or grow customer and employee advocacy programmes. 

Early bird tickets are on sale now. Register for the event today and join 300 expert digital practitioners to hear from industry leaders presenting talks, panel discussions and case studies on how to put customers and employees at the heart of your brand engagement approach.

Read More [fa icon="long-arrow-right"]

Why advocate marketing is a perfect fit for any membership organisation

[fa icon="calendar'] 02/05/17 10:05 / by Mark Henshall posted in advocate marketing, B2B Marketing, Membership Marketing, social media advocacy, B2B social media advocacy, association marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employer branding, HR Tech, employee advocacy tools, social media marketing

[fa icon="comment"] 0 Comments

The brilliant thing about being a B2B member association – or other, similar type of body – is that you already have all you need.

You’re a seriously well-established expert in your field – you are your field – admired, valued and needed, both by your members and your customers.

You’re set up… 

Download the ICAEW case study

Read More [fa icon="long-arrow-right"]

Social Media Sales Take off in B2B Marketing

[fa icon="calendar'] 11/04/17 13:14 / by Mark Henshall posted in advocate marketing, influencer marketing, social selling, B2B Marketing, Social Media Sales

[fa icon="comment"] 0 Comments

A new report ‘What has Social Media ever done for B2B?’ produced by IF based on interviews with 150 senior marketers has found increased optimism about the role, value and measurability that social media plays in driving sales.

In the report, 67% of senior B2B marketers say they are confident that their ability to measure social will improve in the next two years. This is supported by 50% saying they plan to resource and budget investment in the next 12 months.

Read More [fa icon="long-arrow-right"]

Qubist: An Advocate Platform for Multiple Sectors Wins Media Attention

[fa icon="calendar'] 23/03/17 09:53 / by Andrew posted in advocate marketing, B2B Marketing, Fashion and Beauty Marketing, retail marketing, customer advocacy, Customer engagement, employee advocacy, employee engagement, advocate management tool, employee loyalty, employee advocacy tools, employee advocacy programme, employee advocacy platform, HR Tech

[fa icon="comment"] 0 Comments

One of the key strengths of the Qubist advocate platform is its versatility, meaning it is able to connect brands to their employees and customers no matter which industry they are in from fashion and beauty, HR and retail to B2B and travel.

Here’s some recent media attention below that Qubist has gained across a range of industries including retail bible, The Grocer, which looks at how Qubist has helped supermarket Iceland Foods turn on an “army of advocates” to supercharge its marketing. More industries are now waking up to how advocates -managed at scale on a tech-savvy platform - can increase social media word-of-mouth and deliver a real business impact [see below].

Qubist powers global brands. Get in touch for a demo.

Read More [fa icon="long-arrow-right"]

The 500 Club: How an Army of Advocates is Transforming the ICAEW

[fa icon="calendar'] 13/03/17 14:55 / by Mark Henshall posted in advocate marketing, influencer marketing, B2B Marketing, B2B, Membership Marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, brand advocacy, social media marketing, employer branding, employer brand

[fa icon="comment"] 0 Comments

How do you go about making a step change in B2B Marketing for big organisations with thousands of members?

The Institute of Chartered Accountants in England and Wales (ICAEW) is a world leading professional membership organisation that promotes, develops and supports over 147,000 chartered accountants worldwide. Part of its offering is the Business Advice Service (BAS) to help start ups, entrepreneurs and SMEs be successful. In 2014, it was looking to scale up BAS’s B2B engagement to help its members drive business and raise more brand awareness. Here’s what happened next…

Download the ICAEW case study

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

see all

Recent Posts