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#LifeatSky: How Sky has driven recruitment through employee advocacy

[fa icon="calendar'] 17/07/18 15:12 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing, Sky, recruitment, Talent acquisition

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Take a look at the #LifeatSky hashtag and you’ll see a very active feed with employees busily tweeting across a huge range of topics from volunteering at beach cleans and women sharing their experiences on the Engineer Training Programme to snapshots of workplace gardens, teams attending award dinners and updates from presenters and correspondents such as Kay Burley, Sarah Jane Mee and Beth Rigby.

What comes across is authentic enthusiasm from staff who have been empowered to share their experiences and tell their own stories in a natural way through an employee advocacy programme. #LifeatSky reflects Sky’s vision and values and, importantly, its trust in its colleagues to speak for themselves with passion and integrity.

Qubist powers global brands. Get in touch for a demo.

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Do employees mind being asked to share content on their personal networks?

[fa icon="calendar'] 13/07/18 11:42 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing

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We are often asked, will employees want to share brand content to their own personal networks?

Having successfully guided global companies through this process to roll out their employee advocacy programmes, below we look at the key reasons your staff will want to get on board and share your content in the long-term.

Qubist powers global brands. Get in touch for a demo.

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Beyond Paid Media: How Employee Advocacy drives ROI

[fa icon="calendar'] 27/06/18 15:41 / by Mark Henshall posted in advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, paid media, Advertising, Digital advertising, ROI

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Paid advertising is suffering huge spending cuts as marketers question its relevance and effectiveness for today’s consumer. P&G has cut its agency spend by $750m in the past three years and plans to increase that figure to $1.2bn by 2021.

The exponential rise in ad blockers demonstrates consumers are voting with their feet to experience content in ad-free environments. In an age of transparency and fake news, mass advertising feels ham-fisted and just doesn’t cut it any more. To compound this, paid costs are rising sharply as platforms reach maximum ad load. Facebook CPMs increased by 171% during the first half of 2017 alone according to adstage.

Employee advocacy has gained traction for CMOs as a more direct approach to consumers, which delivers stronger ROI. Below we take a look at how it delivers on the bottom line.

 See 'How employee advocacy increases marketing reach and engagement'

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Employee Advocacy: How it helps bring together a disparate workforce

[fa icon="calendar'] 25/05/18 11:51 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, HR Comms

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Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.

Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.

 Our employees share already - why will an advocacy tech platform help?

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Employee Advocacy: Where do we get content for our advocacy programme?

[fa icon="calendar'] 15/05/18 16:04 / by Andrew posted in social media brand advocacy, influencer marketing, employee advocates, Influencers, advocacy marketing, content marketing, content creation, employee advocacy platform, employee advocacy, advocate marketing

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This is one of the most frequent questions we get asked from clients starting an employee advocacy programme. The good news is there is a minimum of resource and time needed to create content that is effective and there is a huge amount of existing content you’ll be able to use for your employees to get going. Sound good? Let’s get started.

A significant amount of content relevant to employee advocates can be sourced from existing content that can be re-used in your programme, whether you want to use it to drive your marketing strategy or for talent acquisition.

See 'Employee advocacy success: What type of content will advocates share?'

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Our employees share already - why will an advocacy tech platform help?

[fa icon="calendar'] 09/05/18 15:59 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, content sharing

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If your company’s employees are already sharing brand content organically, it’s a great indicator of a good cultural fit for a more structured advocacy programme in your company. The value in rolling out a formal programme is to use the tech and methodology that sits behind it to scale up, measure results and build a sustainable approach.

Candidates are 40% more likely to put in an application if they are familiar with the company brand according to a recent Glassdoor report, so for talent acquisition getting an employee advocacy programme in place will have huge benefits. Here are some reasons to get started from Qubist’s experience working with the UK’s leading brands.

Qubist powers global brands. Get in touch for a demo.

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Employee Advocacy Programmes: What data do we get to measure progress?

[fa icon="calendar'] 09/05/18 14:47 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, data, ROI, Measurement

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One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

Qubist powers global brands. Get in touch for a demo.

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Sign up now for webinar with Brian Solis: Employee Advocacy - why now is the time to empower your team (3 May)

[fa icon="calendar'] 25/04/18 13:02 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, webinar, Brian Solis, Andrew Seel

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Don't miss out next week on our live webinar with Brian Solis, Principal Analyst, Altimeter and best-selling author and Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy. 

Leading brands such as Dell, Mastercard, General Electric, ASOS, Sky, Unilever, L'Oréal and Benefit Cosmetics are embracing employee advocacy to gain a competitive advantage. Find out more at the live webinar ‘Employee advocacy and influence: why now is the time to empower your team’ takes place on 3 May 2018, 4pm (BST), 8am (PT).  If you can't make it on the day, sign up and we'll send you a recording straight after.

Sign up here to attend the webinar

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Qubist's WAVE 2017 summit shortlisted as finalist in Conference Awards 2018

[fa icon="calendar'] 25/04/18 12:01 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, Conference Awards 2018, Awards, Best New Conference

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We are delighted to announce Qubist's 'WAVE 2017: The Influence 2.0 Marketing Summit' has been shortlisted as a finalist in the Conference Awards 2018 for Best New Conference Launch category.

WAVE was our hugely successful launch event bringing together 150 expert digital practitioners and decision makers in Central London to debate the latest thinking on social influence, advocacy and engagement with a keynote speech by leading futurologist Brian Solis. Organised by Qubist, the UK's leading employee advocacy solution, the day was designed around the central premise that influencer marketing needs a radical rethink. The new summit explored the future of influence marketing – where brand employees and customers are the new influencers.

Qubist powers global brands. Get in touch for a demo.

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Qubist launches new white paper – 'Employee Advocacy: The Talent Acquisition Revolution'

[fa icon="calendar'] 25/04/18 11:09 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, Talent acquisition, recruitment

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We’ve just released a new White Paper ‘Employee Advocacy: The Talent Acquisition Revolution’.

Download your free white paper

Recruitment is undergoing a seismic change as innovative brands embrace employee advocacy to support talent acquisition and employee retention through activating authentic word-of-mouth on social media.

In the new paper, we look at how new tech platforms are driving radical transformation in HR, why employee advocacy is so powerful, and how eight leading brands are working with their best asset: their people.

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