DO THINGS THAT MAKE A DIFFERENCE

Employee Advocacy: Where do we get content for our advocacy programme?

[fa icon="calendar'] 15/05/18 16:04 / by Andrew posted in social media brand advocacy, influencer marketing, employee advocates, Influencers, advocacy marketing, content marketing, content creation, employee advocacy platform, employee advocacy, advocate marketing

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This is one of the most frequent questions we get asked from clients starting an employee advocacy programme. The good news is there is a minimum of resource and time needed to create content that is effective and there is a huge amount of existing content you’ll be able to use for your employees to get going. Sound good? Let’s get started.

A significant amount of content relevant to employee advocates can be sourced from existing content that can be re-used in your programme, whether you want to use it to drive your marketing strategy or for talent acquisition.

See 'Employee advocacy success: What type of content will advocates share?'

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Who do you need on your employee advocacy team?

[fa icon="calendar'] 20/04/18 12:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, employee advocacy team

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Creating your employee advocacy team is straightforward when you have the right tech platform in place to support your activity with colleagues, scale up the programme and measure the results accurately.

Essentially, you’ll need three key roles and here we've included the team you need to get up and running with your employee advocacy programme. Read on to see who you should have on your team.

Qubist powers global brands. Get in touch for a demo.

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Employee advocacy success: Reputation Management

[fa icon="calendar'] 12/04/18 14:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, Reputation management

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Reputation management is a priority for brands, and when we’re talking to new clients it’s a question that often comes up. If you’re considering launching an employee advocacy, our advice is that you’ll add a section to your existing social media guidelines to support your advocates in how to talk about the brand online.

At Qubist, we’ve led many household brands through employee advocacy launches to ensure their programmes reflect brand vision and values accurately. Here’s some insight and tips on how to safeguard and enhance your brand reputation through your new employee advocacy programme.

Qubist powers global brands. Get in touch for a demo.

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Influence 2.0: The new wave of Influence and the rise of brand advocates

[fa icon="calendar'] 18/12/17 16:42 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness, brand advocates, advocacy marketing

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Brian Solis, Principal Analyst, Altimeter and best-selling author delivered a hugely inspirational keynote presentation to delegates at this year’s WAVE 2017 Summit.

In an insightful and wide-ranging speech, Solis discussed what he calls ‘Influence 2.0’, what ‘Influence’ really means and how marketing needs to radically change to help consumers make decisions, including working with brand advocates effectively.

See the WAVE 2017 video presentations, inlcluding Brian Solis here.

Qubist powers global brands. Get in touch for a demo.

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Content reigns - the power of stories for advocacy marketing campaigns

[fa icon="calendar'] 10/09/15 14:27 / by Nigel posted in advocacy marketing

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Why are great stories for brands vital in modern advocacy marketing campaigns? For a start, did you know that, according to Nielsen, a staggering 92 per cent of people today trust recommendations from friends and families above all forms of advertising?

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The power of peer to peer: is advocate marketing the future?

[fa icon="calendar'] 22/07/15 20:31 / by Andrew posted in qubist, advocate marketing, advocacy marketing, employee advocacy, peer to peer marketing, word of mouth, employee advocacy platform, employee advocacy programme, HR Tech

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Why are peer to peer advocates the future? Read on and I'll explain why advocate marketing is the next must-have string in your marketing bow.

Qubist powers global brands. Get in touch for a demo.

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