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All eyes on me: Digital spend overtakes TV for the first time

[fa icon="calendar'] 07/04/17 16:35 / by Caroline posted in advocate marketing, influencer marketing, advocacy, TV advertising, Online advertising, Digital advertising

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2017 will be the first year that more money is spent on digital advertising than on TV advertising. The announcement last month followed ITV’s publication of their full year results for 2016, showing a fall in ad revenues for the first time since 2009.

The announcement heralded a swathe of industry commentary on the issues and challenges both TV and online advertising face.

So what’s led us to this milestone?

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1000 advocates in 100 days

[fa icon="calendar'] 07/03/17 10:38 / by Caroline posted in advocate marketing, influencer marketing, advocacy, identifying influencers, recruiting advocates, onboarding influencers

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One of the questions we are asked most frequently by brands is “how do we find the right customers to talk about us online?”

Major research from the likes of Nielsen and Mckinsey and Co show that word of mouth is the primary factor behind 20-50% of all purchasing decisions.

But if you want to tap into this commercial potential, you need to find the right people in large enough numbers to talk about you.

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Qubist Interview: Inside Advocacy with Hurrah for Gin's Katie Kirby

[fa icon="calendar'] 03/03/17 12:31 / by Caroline posted in advocate marketing, influencer marketing, advocacy, blogging

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Award-winning blogger, founder of Hurrah for Gin and new bestselling book author, Katie Kirby, talks to us about Influencers and how she got started on her blog.

Some of the challenges of working in this space.

And what advocate marketing means to her.

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The Impact of Digital on Employee Advocacy

[fa icon="calendar'] 23/02/17 13:27 / by Caroline posted in advocate marketing, influencer marketing, advocacy, employee advocacy, employee engagement, Iceland Foods, employee loyalty, recruitment, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, Talent acquisition, social media marketing

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We can define Employee Advocacy simply as the promotion of an organisation by its staff members. Word-of-mouth marketing by employees isn’t a new thing – friends, family and peers have for a long time helped us create a perception of the business they work in by what they say to us. This may be that their business is innovative, for example, or has strong values or looks after its employees well.

What has changed is the impact of digital on this dynamic. Below we look at the current landscape and how businesses can take advantage of the exciting new area of digital employee advocacy.

See the Qubist technology behind successful employee advocacy programmes  globally

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Qubist Interview: Inside Advocacy with Marc Duke

[fa icon="calendar'] 15/02/17 10:30 / by Caroline posted in advocate marketing, influencer marketing, advocacy, paid media, Tripadvisor, Sony

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Marc Duke, Marketing Consultant Marc Duke Consulting, tells us why measurement is so important in marketing.

Why brands are getting tangible results from advocate marketing but need to do more.

And how it’s essential that consumers are targeted in the right way, especially with the all-pervasive rise of technology.

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Qube Media announce first Advocate Marketing Retail White Paper

[fa icon="calendar'] 03/02/17 15:02 / by Caroline posted in advocate marketing, influencer marketing, advocacy, Iceland Foods, retail marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing, content marketing

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Qube Media is pleased to announce the publication of its first White Paper covering advocate and influencer marketing in the Retail space: How Iceland Foods is Transforming Retail Marketing through Advocacy’. Download the free report here.

Qubist powers global brands. Get in touch for a demo.

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Qubist Interview: Inside Advocacy with The National Gallery’s Mona Walsh

[fa icon="calendar'] 30/01/17 16:49 / by Caroline posted in advocate marketing, influencer marketing, National Gallery, Museum, advocacy

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Mona Walsh, Head of Communications, The National Gallery, tells us how influence is generated at the London Art Museum favourite including word-of-mouth champions.

She explains how installing in-gallery wifi and allowing photography into the gallery for the first time was transformative in generating peer-to-peer influence.

And how really good influencer marketing isn’t a campaign but about ongoing relationships.

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