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How employee advocacy drives talent acquisition

[fa icon="calendar"] 20/04/18 12:55 / by Mark Henshall

Mark Henshall

Attracting and retaining talent has never been more competitive. We're talking to more and more companies looking to create localised strategies to find new ways to win the brightest minds and drive down recruitment costs.

Employee advocacy is an approach that offers a major opportunity. It enables enterprise level businesses to distribute employer branding more authentically.  Based on our experience working with leading global brands on employee advocacy, here are key takeaways on how to empower your employees to attract and refer brilliant candidates to join your company.

Qubist powers global brands. Get in touch for a demo.

 

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The recruitment challenge

The need to find a more efficient way to attract and retain talent is stark:

  • Employee turnover is expensive - the cost of replacing one employee stands at £30,614 according to a report by Oxford Economics and Unum.
  • The candidate experience needs to be radically improved, including diversity and inclusion. Candidates want to read authentic reviews and expect to be able to research a company to find out what the employee experience is like from people who actually work there, or did work there.
  • Companies with a one-size-fits-all recruitment marketing approach are increasingly perceived to be tone deaf.
  • Advertising is less effective particularly for large organisations with a huge rise in ad blockers 
  • Competition to attract the best talent is increasing (this is compounded by a Brexit talent exodus and ageing population)
  • Trust in corporations is low compared to trust in employees according to Edelman Trust Barometer 2018

Download Qubist's free white papers on employee advocacy

Employee advocacy: A recruitment solution

Top brands have seen a rapid increase in reach and referrals by using employee advocacy programmes to address the recruitment challenge, building on their personalisation and segmentation strategies.

Employees have a high degree of trust in their individual networks and are able to talk with integrity and authenticity about their brand, products and services, so for employer branding, employee advocates are gold.

Leading brands are now working with their colleagues to share authentic word-of-mouth on social media at scale about the working culture, thought leadership, learning and career stories to drive talent acquisition and reduce recruitment costs.

Research by Weber Shandwick suggests 50% of people are talking about their workplace online already - this is what they're choosing to do - but it's getting lost, it's not measured and brands are now cottoning on to this missed opportunity.

Qubist Tip: Research shows that people are 24x more likely to engage with a post by an employee than they are with a brand post.

Brands winning at recruitment are letting their own staff talk in order to lead talent acquisition, so that even if a company isn't an obvious choice for a candidate, it quickly becomes one. 

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today

 

REQUEST A DEMO

 

 

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Topics: advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, onboarding advocates, influencer marketing, employee engagement, brand advocacy, Talent acquisition, recruitment

Mark Henshall

Written by Mark Henshall

Mark is our Head of Content. An award-winning content strategist, travel writer and editor with more than 15 years’ experience in travel. I have a very rounded and integrated approach that combines my expertise in editorial and content (confident handling large and complex ventures) with my experience in online PR, SEO, social, conversion, UX and PPC for headline clients.

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