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Employee Advocacy Programmes: What data do we get to measure progress?

[fa icon="calendar"] 09/05/18 14:47 / by Caroline


One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

Qubist powers global brands. Get in touch for a demo.


Using data to drive ROI

Choosing a tech-driven employee advocacy programme like Qubist will give you access to relevant data to measure and optimise performance and drive ROI.

Easy to download reports can be shared with senior management and brands can also share data with employees to galvanise the company as a whole.

Data sets can also be correlated against other existing performance criteria such as NPS scores, before and after the programme has started to show the uplift in engagement.

Qubist Tip: As part of Qubist’s partnership with brands, we run optimisation meetings to help companies succeed, and our Advocate Experience Management (AXM) methodology in conjunction with the Qubist platform guides brands to scale up activity and drive sustainable results rapidly.

Let's get practical

At a very practical level, there are a number of data sets that your employee advocacy programme should show you, so you can measure performance and ROI. These include:

  • A clear and live dashboard of advocate social media activity
  • Impressions, engagements, clicks on links
  • Top performing advocates
  • Top performing content
  • Trends graph to show activity

 Qubist Tip: Qubist includes smart content targeting to create individual employee lists grouped depending on client need – for example by region, department, interest. This means advocates receive content in their feed that is relevant to them, as well as targeted emails and prompts.

Download Qubist's free white papers on employee advocacy

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today


Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today





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Topics: social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, data, ROI, Measurement


Written by Caroline

Engagement Director and friend to influential bloggers far and wide. Expert in online editorial and content production that generates true engagement from online audiences. Focuses on Qube’s travel clients, heading up engagement for some of our luxury hotel and airline brands. Spends a curious amount of time visiting 5 star hotels in places like Mauritius on our behalf… at least she tells us it’s necessary for work…

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