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Do employees mind being asked to share content on their personal networks?

[fa icon="calendar"] 13/07/18 11:42 / by Mark Henshall

Mark Henshall

We are often asked, will employees want to share brand content to their own personal networks?

Having successfully guided global companies through this process to roll out their employee advocacy programmes, below we look at the key reasons your staff will want to get on board and share your content in the long-term.

Qubist powers global brands. Get in touch for a demo.

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Quality content and personal branding

Showing employees the benefits to sharing brand content is key for a successful launch. Here are some reasons to help achieve that:

  • Provide a variety of high quality content that employees can share to build thought leadership, their own personal brand and how they impact the wider business positively
  • Set engaging challenges that drive employee generated content, empowering them to contribute their voice and to be part of building the brand
  • Develop localised and relevant content for employees, for example depending on their role, length of time at the company, or region they work in

See 'Where do we get content for our new advocacy programme?'

To motivate employees to get on board with the programme, you need a platform that helps facilitate sharing and gives parameters about the sort of information that’s important to the business goals and how staff can contribute. Staff are often unaware of just how much they know about their own expertise, knowledge of the company and the value they can provide. Supporting employees includes:

  • An easy to use mobile app that only takes 2-3 minutes per day to use
  • Fresh content on a regular basis segmented into key themes that are easy to pick
  • Content that can be personalised, so employees can write each post in their own voice so it sounds natural and relevant for their network
  • A choice of content: text, images, video, polls

See 'Employee advocacy success: What type of content will advocates share?'

Motivation and feedback

For sustainable results, it’s critical that employees do not just enjoy sharing within an employee advocacy programme but are motivated to continue and progress.

Feedback from the employee advocacy team and senior management to individual advocates will help, but automated gamification on an app is an instant and excellent way to show employees how they are progressing.

This could be earning more points for the influence they achieve, receiving badges or moving up a leaderboard – it’s a feedback mechanism that helps motivate colleagues and keeps them engaged.

See 'How to motivate your team to join an employee advocacy programme' 

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today

 

REQUEST A DEMO

 

 

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Topics: advocate marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tool, employees sharing, social media sharing

Mark Henshall

Written by Mark Henshall

Mark is our Head of Content. An award-winning content strategist, travel writer and editor with more than 15 years’ experience in travel. I have a very rounded and integrated approach that combines my expertise in editorial and content (confident handling large and complex ventures) with my experience in online PR, SEO, social, conversion, UX and PPC for headline clients.

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