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Nigel

Nigel
CMO of Qube Media, writer, dog owner, father and smirker.

Recent Posts

Can we run our employee advocacy programme in different languages?

[fa icon="calendar'] 11/07/18 13:17 / by Nigel posted in social media brand advocacy, employee advocates, employee advocacy tool, HR, HR software, employee advocacy, Languages, Multi-language

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Global organisations can expect the best employee advocacy platforms to offer multiple languages to activate advocates internationally and drive global reach and relevance.

Having a mobile-first, multi-language employee advocacy app means you bring together a disparate workforce and maximise access to relevant content. Here are a few more things to know before starting your employee advocacy programme.

 Getting started in employee advocacy? Find out more here.

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We want to reach a new talent pool – can employee advocacy help?

[fa icon="calendar'] 05/06/18 11:07 / by Nigel posted in social media brand advocacy, employee advocates, Talent acquisition, recruitment, employee advocacy tool, HR, HR software, employee advocacy

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There’s clear evidence to show how a diverse workforce can give companies a competitive advantage, brands are more likely to outperform their competitors by 35% according to research from McKinsey. So, how can brands recruit effectively to ensure they are getting a rich variety of talent?

An employee advocacy platform like Qubist provides bespoke word-of-mouth marketing that delivers significant return in relevant candidates. We’ve had a number of conversations recently where companies are looking to attract a new talent pool – here’s an overview of how introducing a formal employee advocacy programme can help meet this challenge.

Now read: How employee advocacy drives talent acquisition

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Qubist on stage at World Travel Market: Is Influencer Marketing the way forward for destinations?

[fa icon="calendar'] 01/12/17 12:50 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, employee advocates, Influencers, Influence 2.0, World Travel Market, WTM, Travel Perspective, travel, travel marketing, Holiday, destination marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools

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The travel industry has struggled in how best to approach and adopt Influencer Marketing in 2017, something we spoke about recently in this post.

We joined an expert panel for a session at World Travel Market (WTM) to look at these issues and opportunities, and explore how destinations can make the most of influencer and advocate marketing in 2018 (watch the video here).

Qubist powers global brands. Get in touch for a demo.

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Qubist makes waves with new event: Influencer Marketing needs a radical re-think

[fa icon="calendar'] 17/11/17 15:38 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness, Influence 2.0

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WAVE 2017 certainly had a ripple effect this week with the hashtag #wave17summit alone trending on Twitter for six hours, achieving 1,366 endorsements and more than 10m impressions in one day.

But the main takeaway is we need to talk about Influence and what it really means.

Influencer Marketing requires a radical re-think. It isn’t about popularity or an attention game. As our keynote speaker, Brian Solis, said: “Influence is the ability to cause effect or change behaviour.” And this has to change influencer marketing thinking drastically.

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Brian Solis opens #WAVE17

[fa icon="calendar'] 14/11/17 09:57 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness

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Brian Solis is opening the WAVE 2017 Influence 2.0 Marketing Summit currently with an inspiring talk about influencer marketing - how it is, how it should be and how it's evolving.

Is influence the same as popularity? What even is influence?

 

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1-Day Flash Sale: WAVE 2017 Influencer 2.0 Marketing Summit - 50% off full price tickets

[fa icon="calendar'] 01/11/17 13:47 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocacy, Flash sale, discount tickets

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There is a flash sale today - for 1-day only - on WAVE 2017 Influencer 2.0 Marketing Summit, with 50% off* full price tickets. Get your ticket here before midnight: waveinfluencersummit.com

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RIP Influencer Marketing: Brian Solis on Influence 2.0

[fa icon="calendar'] 31/10/17 15:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocacy

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We’re hugely excited to welcome best-selling author and Principal Analyst and Futurist at Altimeter, Brian Solis, as keynote speaker to WAVE 2017 Influence 2.0 Marketing Summit.

Brian will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached ‘influencer marketing’, including customer and employee advocacy. We caught up with Brian to talk influence.

Get your tickets to WAVE 2017: waveinfluencersummit.com

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Why employee ambassadors are key to success in employer branding

[fa icon="calendar'] 18/10/17 14:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, early bird tickets, charu malhotra, employer brand, employer branding, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, HR Tech, social media marketing

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Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has
led on employer brand strategy for the likes of Unilever, BP and Primark. We caught up to
talk about how brands are putting their employees at the heart of employer branding
strategies and shaping the future of the way organisations look at HR and recruitment.

Qubist powers global brands. Get in touch for a demo.

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How Iceland Foods increased brand awareness and growth through their employee advocates

[fa icon="calendar'] 20/09/17 14:14 / by Nigel posted in employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Iceland Foods, supermarkets, FMCG, HR

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The supermarket sector is fiercely competitive. In an innovative step to increase brand awareness and growth, Iceland Foods adopted employee advocacy platform, Qubist, to scale up its existing programme.

The ‘Iceland Insiders’ programme for employees switched on 450 advocates within the first 3 months resulting in 37.8 million impressions. Here’s how they did it:

 Download the Iceland Foods Case Study

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How The Institute of Chartered Accountants in England and Wales (ICAEW) used advocacy marketing to drive growth

[fa icon="calendar'] 12/09/17 14:36 / by Nigel posted in employee advocacy, employee engagement, social media brand advocacy, B2B Marketing, ICAEW

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Faced with declining advertising effectiveness, the The Institute of Chartered Accountants in England and Wales (ICAEW*) looked for new ways to increase its reach, amplify its thought leadership and grow its knowledge distribution by using its influencers and advocates.

A huge success story: By adopting Qubist, advertising was reduced, while brand endorsements increased by more than 27,000 in three years, transforming its marketing model and generating new business leads. We sat down with Business Manager, Harpreet Panesar, to look at how it all happened.

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