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Caroline

Caroline
Engagement Director and friend to influential bloggers far and wide. Expert in online editorial and content production that generates true engagement from online audiences. Focuses on Qube’s travel clients, heading up engagement for some of our luxury hotel and airline brands. Spends a curious amount of time visiting 5 star hotels in places like Mauritius on our behalf… at least she tells us it’s necessary for work…

Recent Posts

How Employee Advocacy makes a huge impact on talent acquisition

[fa icon="calendar'] 20/11/18 18:06 / by Caroline posted in social media brand advocacy, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, HR Tech, recruitment, recruitment process, Talent acquisition

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An employee advocacy programme can fundamentally transform the recruitment process and your ability to attract the best talent on the market, and hold on to them.

At Qubist, we've seen this success first hand across multiple sectors and below is  snapshot of some of the media coverage we've had explaining how employee advocacy can deliver sustainable results with the right tech and methodology.

See the Qubist technology behind successful employee advocacy programmes  globally

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5 ways to drive a successful employee advocacy programme

[fa icon="calendar'] 21/08/18 11:42 / by Caroline posted in social media brand advocacy, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, HR Tech

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What makes an employee advocacy programme successful in the long run?

To make sure your new programme starts very strongly and then continues to grow and deliver sustainable results, take a look at Qubist's insights on how to drive a successful employee advocacy programme below.

See the Qubist technology behind successful employee advocacy programmes  globally

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Is an employee advocacy programme an alternative to our Intranet?

[fa icon="calendar'] 04/07/18 15:00 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, Intranet

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Only 13% of employees use a company intranet according to research by Hinge & Social Media Today, a statistic that reflects the problem enterprise businesses are having in communicating with a disparate workforce. Impacting all sectors from fashion retail and supermarkets through to auto, finance and travel, using new tech solutions to communicate consistently and efficiently with staff is a growing concern for the C-suite.

If your intranet isn’t helping employees connect and engage with your organisation, it will impact productivity, culture and ultimately turnover.

Productivity improves by 20-25% in organisations with connected employees according to The McKinsey Global Institute - that equates to revenues worth $1.3 trillion per year.

Below we take a look at why you should consider an employee advocacy programme as an alternative to an Intranet to build better workplace communications.

 Employee Advocacy – How it brings together a disparate workforce

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NEW Webinar: Why will candidates choose you? How employee advocacy is creating a revolution in talent acquisition

[fa icon="calendar'] 15/06/18 14:48 / by Caroline posted in employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, recruitment, Talent acquisition, recruitment process, candidate process, HR

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We’re excited to announce that in our next webinar Robert Peasnell, MD, TMP Worldwide will join Andrew Seel, CEO at Qubist to discuss how organisations can influence today’s job applicants to choose you.

The live webinar ‘Why will candidates choose you? How employee advocacy is creating a revolution in talent acquisition’ will take place 3rd July, 4pm (BST), 8am (PT), 11am (ET).

The webinar will discuss who influences the people you’re trying to reach, explore various case studies from Qubist and TMP Worldwide, and how working with employee advocates helps enterprise businesses gain a competitive advantage.

To attend the webinar, register your interest here

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Employee Advocacy: How it helps bring together a disparate workforce

[fa icon="calendar'] 25/05/18 11:51 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, HR Comms

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Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.

Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.

 Our employees share already - why will an advocacy tech platform help?

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Employee Advocacy Programmes: What data do we get to measure progress?

[fa icon="calendar'] 09/05/18 14:47 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, data, ROI, Measurement

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One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

Qubist powers global brands. Get in touch for a demo.

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Qubist's WAVE 2017 summit shortlisted as finalist in Conference Awards 2018

[fa icon="calendar'] 25/04/18 12:01 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, Conference Awards 2018, Awards, Best New Conference

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We are delighted to announce Qubist's 'WAVE 2017: The Influence 2.0 Marketing Summit' has been shortlisted as a finalist in the Conference Awards 2018 for Best New Conference Launch category.

WAVE was our hugely successful launch event bringing together 150 expert digital practitioners and decision makers in Central London to debate the latest thinking on social influence, advocacy and engagement with a keynote speech by leading futurologist Brian Solis. Organised by Qubist, the UK's leading employee advocacy solution, the day was designed around the central premise that influencer marketing needs a radical rethink. The new summit explored the future of influence marketing – where brand employees and customers are the new influencers.

Qubist powers global brands. Get in touch for a demo.

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How employee advocacy increases marketing reach and engagement

[fa icon="calendar'] 20/04/18 12:55 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing

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Companies need to find new ways to build awareness to reach and engage new and existing audiences against a backdrop of declining ROI on paid media and decreasing trust in brands from customers.

In 2018, employee advocacy is one approach to meet this challenge head on while building a more informed workplace through better employee engagement. Below we share some expert tips through our work on employee advocacy with the UK’s leading brands.

Qubist powers global brands. Get in touch for a demo.

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How to motivate your team to join an employee advocacy programme?

[fa icon="calendar'] 20/04/18 12:52 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy motivation

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Motivating employees is critical to the long-term success of an advocacy programme and it’s important to get off to a good start.

Employees can be motivated by different things but in all cases feedback is essential. This should come in the form of automated gamification, thanks from senior management, seeing your original advocate post redistributed on the brand page, or occasional surprise and delight manual rewards. Here we share our experience of helping leading brands create sustainable programmes that motivate and retain colleagues as advocates in order to scale the programme over the long term. 

Qubist powers global brands. Get in touch for a demo.

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Qubist present at the CMA's The Future of B2B Marketing Summit

[fa icon="calendar'] 18/04/18 12:34 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Content Marketing Association, qubist, B2B, B2B Marketing

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Qubist CEO, Andrew Seel, spoke at the CMA's 'The Future of B2B Marketing' summit yesterday on how B2B brands can build thought leadership through tech-driven employee advocacy programmes to create huge engagement and awareness around their content.

Entitled 'Are your best influencers right in front of you?', Andrew explored how B2B brands can switch on employee advocates to build thought leadership, and drive authentic brand reach and engagement. Audience members learned how to  scale up activity with insights into employee advocacy programmes that deliver measurable and sustainable business results. Read more below...

Qubist powers global brands. Get in touch for a demo.

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