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5 ways to drive a successful employee advocacy programme

[fa icon="calendar"] 21/08/18 11:42 / by Caroline

Caroline

What makes an employee advocacy programme successful in the long run?

To make sure your new programme starts very strongly and then continues to grow and deliver sustainable results, take a look at Qubist's insights on how to drive a successful employee advocacy programme below.

See the Qubist technology behind successful employee advocacy programmes  globally

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1. Make it easy

An employee advocacy mobile app that only takes 2-3 minutes per day to use gives colleagues convenient access to content wherever they are and for whenever they want to share it to their own personal networks.

 Think about:

  • Regular content segmented into key themes that are easy to filter and self-select
  • Challenges and ideas that helps employees share their own knowledge and expertise
  • Content that helps employees share their own knowledge and expertise

 Do employees mind being asked to share content on their personal networks?

Qubist Tip: The Qubist app is a multi-language employee advocacy platform on Android and IOS as well as desktop, so employees can access localised and personalised content on a global scale

2. Scale your programme

Beyond a certain number of people, a manual programme will quickly become unmanageable. To ensure you are able to scale your programme into the hundreds and thousands, you need to adopt an employee advocacy tech platform such as Qubist that will help you:

  • Onboard advocates quickly
  • Scale up the number of employees in your programme efficiently
  • Manage advocates effectively

Contact us for more on how to recruit the best advocates into your programme

3. Measure your activity accurately

LinkedIn data shows:

  • When employees share content, they typically see a click through rate double that of their company
  • Employees collective networks are 10x larger than their company

Reporting accurately on an advocacy programme is critical in demonstrating ROI to senior leadership. Using a tech-powered employee advocacy platform means advocate activity is tracked, measured, and optimised easily to keep the programme moving forward and meet relevant business goals.

 Our employees share already - why will an advocacy tech platform help?

4. Sustain your programme in the long run

Understanding the psychology of employee advocates is key to making sure your advocacy programme grows beyond initial launch excitement.

A tech platform and app, which includes automated gamification, means advocates are served content and updates individually tailored to them. Gamification motivates advocates, acting as a feedback mechanism and encourages regular quality sharing.

See 'How to motivate your team to join an employee advocacy programme'

5. Keep it engaging

To keep employee advocates engaged, offer a wide variety of high-quality content for advocates to choose from.

Things to consider include:

  • Setting challenges that drive employee generated content and empower them to contribute personally to building the brand
  • Offer localised relevant content for employees, for example by role, length of time at the company, or region they work in
  • Updates for internal view only – say for product launches, company news, messages from top management

Our employees share already - why will an advocacy tech platform help?

Qubist Tip: Running an employee advocacy programme in different languages requires an agile content approach in order to make it relevant to the audience. Qubist’s experience covers Europe, Africa and Asia including China. 

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today

 

REQUEST A DEMO

 

 

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Topics: social media brand advocacy, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, HR Tech

Caroline

Written by Caroline

Engagement Director and friend to influential bloggers far and wide. Expert in online editorial and content production that generates true engagement from online audiences. Focuses on Qube’s travel clients, heading up engagement for some of our luxury hotel and airline brands. Spends a curious amount of time visiting 5 star hotels in places like Mauritius on our behalf… at least she tells us it’s necessary for work…

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