Take a look at the #LifeatSky hashtag and you’ll see a very active feed with employees busily tweeting across a huge range of topics from volunteering at beach cleans and women sharing their experiences on the Engineer Training Programme to snapshots of workplace gardens, teams attending award dinners and updates from presenters and correspondents such as Kay Burley, Sarah Jane Mee and Beth Rigby.
What comes across is authentic enthusiasm from staff who have been empowered to share their experiences and tell their own stories in a natural way through an employee advocacy programme. #LifeatSky reflects Sky’s vision and values and, importantly, its trust in its colleagues to speak for themselves with passion and integrity.
We are often asked, will employees want to share brand content to their own personal networks?
Having successfully guided global companies through this process to roll out their employee advocacy programmes, below we look at the key reasons your staff will want to get on board and share your content in the long-term.
Global organisations can expect the best employee advocacy platforms to offer multiple languages to activate advocates internationally and drive global reach and relevance.
Having a mobile-first, multi-language employee advocacy app means you bring together a disparate workforce and maximise access to relevant content. Here are a few more things to know before starting your employee advocacy programme.
Only 13% of employees use a company intranet according to research by Hinge & Social Media Today, a statistic that reflects the problem enterprise businesses are having in communicating with a disparate workforce. Impacting all sectors from fashion retail and supermarkets through to auto, finance and travel, using new tech solutions to communicate consistently and efficiently with staff is a growing concern for the C-suite.
If your intranet isn’t helping employees connect and engage with your organisation, it will impact productivity, culture and ultimately turnover.
Productivity improves by 20-25% in organisations with connected employees according to The McKinsey Global Institute - that equates to revenues worth $1.3 trillion per year.
Below we take a look at why you should consider an employee advocacy programme as an alternative to an Intranet to build better workplace communications.
Paid advertising is suffering huge spending cuts as marketers question its relevance and effectiveness for today’s consumer. P&G has cut its agency spend by $750m in the past three years and plans to increase that figure to $1.2bn by 2021.
The exponential rise in ad blockers demonstrates consumers are voting with their feet to experience content in ad-free environments. In an age of transparency and fake news, mass advertising feels ham-fisted and just doesn’t cut it any more. To compound this, paid costs are rising sharply as platforms reach maximum ad load. Facebook CPMs increased by 171% during the first half of 2017 alone according to adstage.
Employee advocacy has gained traction for CMOs as a more direct approach to consumers, which delivers stronger ROI. Below we take a look at how it delivers on the bottom line.
We’re excited to announce that in our next webinar Robert Peasnell, MD, TMP Worldwide will join Andrew Seel, CEO at Qubist to discuss how organisations can influence today’s job applicants to choose you.
The live webinar ‘Why will candidates choose you? How employee advocacy is creating a revolution in talent acquisition’ will take place 3rd July, 4pm (BST), 8am (PT), 11am (ET).
The webinar will discuss who influences the people you’re trying to reach, explore various case studies from Qubist and TMP Worldwide, and how working with employee advocates helps enterprise businesses gain a competitive advantage.
There’s clear evidence to show how a diverse workforce can give companies a competitive advantage, brands are more likely to outperform their competitors by 35% according to research from McKinsey. So, how can brands recruit effectively to ensure they are getting a rich variety of talent?
An employee advocacy platform like Qubist provides bespoke word-of-mouth marketing that delivers significant return in relevant candidates. We’ve had a number of conversations recently where companies are looking to attract a new talent pool – here’s an overview of how introducing a formal employee advocacy programme can help meet this challenge.
Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.
Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.
This is one of the most frequent questions we get asked from clients starting an employee advocacy programme. The good news is there is a minimum of resource and time needed to create content that is effective and there is a huge amount of existing content you’ll be able to use for your employees to get going. Sound good? Let’s get started.
A significant amount of content relevant to employee advocates can be sourced from existing content that can be re-used in your programme, whether you want to use it to drive your marketing strategy or for talent acquisition.