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Employee Advocacy: How it helps bring together a disparate workforce

[fa icon="calendar'] 25/05/18 11:51 / by Caroline posted in brand advocates, advocate marketing, influencer marketing, social media brand advocacy, employee advocacy, employee advocates, employee advocacy programme, employee advocacy platform, Employee advocacy marketing, internal comms, employee comms, disparate workforce, HR Comms

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Colleagues who are not office-based present a challenge to any company looking to keep all their staff connected, engaged and empowered.

Making sure employees are informed and receive consistent communication is a key benefit in adopting an employee advocacy programme. Below we offer some expert guidance on how Qubist has helped clients bring together and motivate a disparate workforce for measurable results.

 Our employees share already - why will an advocacy tech platform help?

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Employee Advocacy: Where do we get content for our advocacy programme?

[fa icon="calendar'] 15/05/18 16:04 / by Andrew posted in advocate marketing, advocacy marketing, content marketing, influencer marketing, social media brand advocacy, employee advocacy, employee advocates, Influencers, employee advocacy platform, content creation

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This is one of the most frequent questions we get asked from clients starting an employee advocacy programme. The good news is there is a minimum of resource and time needed to create content that is effective and there is a huge amount of existing content you’ll be able to use for your employees to get going. Sound good? Let’s get started.

A significant amount of content relevant to employee advocates can be sourced from existing content that can be re-used in your programme, whether you want to use it to drive your marketing strategy or for talent acquisition.

See 'Employee advocacy success: What type of content will advocates share?'

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Our employees share already - why will an advocacy tech platform help?

[fa icon="calendar'] 09/05/18 15:59 / by Mark Henshall posted in advocate marketing, brand advocacy, influencer marketing, employee advocacy, employee engagement, recruit advocates, employee advocacy tool, employee advocacy programme, employee advocacy platform, content sharing

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If your company’s employees are already sharing brand content organically, it’s a great indicator of a good cultural fit for a more structured advocacy programme in your company. The value in rolling out a formal programme is to use the tech and methodology that sits behind it to scale up, measure results and build a sustainable approach.

Candidates are 40% more likely to put in an application if they are familiar with the company brand according to a recent Glassdoor report, so for talent acquisition getting an employee advocacy programme in place will have huge benefits. Here are some reasons to get started from Qubist’s experience working with the UK’s leading brands.

Qubist powers global brands. Get in touch for a demo.

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Employee Advocacy Programmes: What data do we get to measure progress?

[fa icon="calendar'] 09/05/18 14:47 / by Caroline posted in brand advocates, advocate marketing, influencer marketing, social media brand advocacy, employee advocacy, data, employee advocates, employee advocacy programme, employee advocacy platform, Employee advocacy marketing, ROI, Measurement

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One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

Qubist powers global brands. Get in touch for a demo.

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Sign up now for webinar with Brian Solis: Employee Advocacy - why now is the time to empower your team (3 May)

[fa icon="calendar'] 25/04/18 13:02 / by Mark Henshall posted in advocate marketing, brand advocacy, influencer marketing, employee advocacy, employee engagement, Brian Solis, recruit advocates, employee advocacy tool, employee advocacy programme, employee advocacy platform, webinar, Andrew Seel

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Don't miss out next week on our live webinar with Brian Solis, Principal Analyst, Altimeter and best-selling author and Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy. 

Leading brands such as Dell, Mastercard, General Electric, ASOS, Sky, Unilever, L'Oréal and Benefit Cosmetics are embracing employee advocacy to gain a competitive advantage. Find out more at the live webinar ‘Employee advocacy and influence: why now is the time to empower your team’ takes place on 3 May 2018, 4pm (BST), 8am (PT).  If you can't make it on the day, sign up and we'll send you a recording straight after.

Sign up here to attend the webinar

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Qubist's WAVE 2017 summit shortlisted as finalist in Conference Awards 2018

[fa icon="calendar'] 25/04/18 12:01 / by Caroline posted in brand advocates, advocate marketing, Awards, influencer marketing, social media brand advocacy, employee advocacy, employee advocates, employee advocacy programme, employee advocacy platform, Employee advocacy marketing, Best New Conference, Conference Awards 2018

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We are delighted to announce Qubist's 'WAVE 2017: The Influence 2.0 Marketing Summit' has been shortlisted as a finalist in the Conference Awards 2018 for Best New Conference Launch category.

WAVE was our hugely successful launch event bringing together 150 expert digital practitioners and decision makers in Central London to debate the latest thinking on social influence, advocacy and engagement with a keynote speech by leading futurologist Brian Solis. Organised by Qubist, the UK's leading employee advocacy solution, the day was designed around the central premise that influencer marketing needs a radical rethink. The new summit explored the future of influence marketing – where brand employees and customers are the new influencers.

Qubist powers global brands. Get in touch for a demo.

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Qubist launches new white paper – 'Employee Advocacy: The Talent Acquisition Revolution'

[fa icon="calendar'] 25/04/18 11:09 / by Mark Henshall posted in advocate marketing, brand advocacy, influencer marketing, employee advocacy, employee engagement, recruitment, Talent acquisition, recruit advocates, employee advocacy tool, employee advocacy programme, employee advocacy platform

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We’ve just released a new White Paper ‘Employee Advocacy: The Talent Acquisition Revolution’.

Download your free white paper

Recruitment is undergoing a seismic change as innovative brands embrace employee advocacy to support talent acquisition and employee retention through activating authentic word-of-mouth on social media.

In the new paper, we look at how new tech platforms are driving radical transformation in HR, why employee advocacy is so powerful, and how eight leading brands are working with their best asset: their people.

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How employee advocacy increases marketing reach and engagement

[fa icon="calendar'] 20/04/18 12:55 / by Caroline posted in brand advocates, advocate marketing, influencer marketing, social media brand advocacy, employee advocacy, employee advocates, employee advocacy programme, employee advocacy platform, Employee advocacy marketing

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Companies need to find new ways to build awareness to reach and engage new and existing audiences against a backdrop of declining ROI on paid media and decreasing trust in brands from customers.

In 2018, employee advocacy is one approach to meet this challenge head on while building a more informed workplace through better employee engagement. Below we share some expert tips through our work on employee advocacy with the UK’s leading brands.

Qubist powers global brands. Get in touch for a demo.

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How employee advocacy drives talent acquisition

[fa icon="calendar'] 20/04/18 12:55 / by Mark Henshall posted in advocate marketing, brand advocacy, influencer marketing, employee advocacy, employee engagement, recruitment, Talent acquisition, recruit advocates, employee advocacy tool, employee advocacy programme, onboarding advocates, employee advocacy platform

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Attracting and retaining talent has never been more competitive. We're talking to more and more companies looking to create localised strategies to find new ways to win the brightest minds and drive down recruitment costs.

Employee advocacy is an approach that offers a major opportunity. It enables enterprise level businesses to distribute employer branding more authentically.  Based on our experience working with leading global brands on employee advocacy, here are key takeaways on how to empower your employees to attract and refer brilliant candidates to join your company.

Qubist powers global brands. Get in touch for a demo.

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Who do you need on your employee advocacy team?

[fa icon="calendar'] 20/04/18 12:53 / by Andrew posted in brand advocates, advocacy marketing, influencer marketing, social media brand advocacy, WAVE 2017, WAVE 2017 Summit, employee advocates, Influencers, employment engagement, employee advocacy team

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Creating your employee advocacy team is straightforward when you have the right tech platform in place to support your activity with colleagues, scale up the programme and measure the results accurately.

Essentially, you’ll need three key roles and here we've included the team you need to get up and running with your employee advocacy programme. Read on to see who you should have on your team.

Qubist powers global brands. Get in touch for a demo.

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