HOW AIR MAURITIUS TRANSFORMED THEIR REPUTATION THROUGH UGC AND ADVOCACY

How can a small, national airline compete with the biggest international players in aviation?

Air Mauritius successfully broke through industry norms by adopting an innovative advocate marketing approach.

 

 

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Mark Henshall Head of Content, Qube Media

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HOW ICELAND FOODS IS TRANSFORMING RETAIL MARKETING THROUGH ADVOCACY

A dedicated advocate marketing whitepaper from one of our many retail sector clients.

With trust in advertising at an all time low, brands have to adapt to fast changing consumer behaviour to find ways to build a deeper more personalised relationship with the customer to gain the competitive edge. Against this backdrop, how does a smaller food retailer compete with heavyweight supermarkets for market share?

 

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Caroline Jory Engagement Director, Qube Media (Qubist)

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Caroline Jory

32 BIG BRANDS SWITCHING ON THEIR CUSTOMERS AND EMPLOYEES THROUGH ADVOCACY

A new wave has emerged within influencer marketing as innovative brands look to put customers and employees at the heart of their business as a catalyst to generate positive business impact and growth.

In this white paper, we look at why Advocate Marketing is important and gaining huge momentum across multiple sectors as brands make customers and employees pivotal to a reimagined marketing approach.

 

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Andrew Seel CEO Qube Media (Qubist)

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Andrew Seel

WHY DOESN'T ANYONE SHARE YOUR SOCIAL CONTENT?

Are you producing a lot of content that gets lost in the digital ether? 

Even if it’s good content, it’s possible, likely even, that a lot of it is undervalued and unseen. At the very least, people aren’t sharing it as much as you’d like them to. So why doesn’t anyone share your social media?

 

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Nigel Cooper CMO, Qube Media

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HOW TO TURN A SATISFIED CUSTOMER INTO A SUPERFAN

Your brand has a large network of untapped influencers and online advocates. They could increase positive word of mouth about you and win you business.

This white paper shows you how to identify and turn them into superfans who make you money with our advocate marketing methodology.

 

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Nigel Cooper CMO, Qube Media (Qubist)

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THE STATE OF ADVOCATE MARKETING 2016

In the last 12 years, we’ve witnessed the rise of influencer marketing, and more recently the ground swell from consumers who are demanding a more authentic experience when making pur- chasing decisions and engaging with brands. What can influencers and brand advocates deliver for businesses?

 

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Andrew Seel CEO, Qube Media

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Andrew Seel
EMPLOYEE ADVOCACY: THE TALENT ACQUISITION REVOLUTION

QUBIST_employeeadvocacyforTA_coverStaff churn is a huge problem for HR Managers: it’s a big challenge to attract the right talent, align them with a business’s culture, only to lose them too soon... A tech-driven employee advocacy programme allows brands to work with 1000s of employees – and unlock their true value.

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Caroline Jory Engagement Director, Qubist

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Caroline Jory, Qubist