ADVOCATE MARKETING CASE STUDY

Air Mauritius advocate marketing

Air Mauritius commissioned Qube 2 years ago to develop a social media strategy for the airline from scratch. 

Once we had implemented this, we launched a highly successful advocate marketing and influencer programme for them using Qubist. 

The global programme was so successful in turning satisfied customers into superfans who generated word of mouth and sales, the airline asked us to launch a version of the platform in China for them.

In its first year, MK Ambassadors achived:

  • 100,000 engagements 
  • 27 million impressions
  • 50,000 click throughs

“Building networks of superfans to generate word of mouth and generating significantly better results than advertising equivalent.” Qubist data, 2015

See also: How to turn satisfied customers into superfans - a step by step guide

Share this page: